For marketers and eCommerce experts that want to understand the unique preferences of Gen Z and what this means for omnichannel strategies.

This session delves into the distinctive characteristics and behaviours of Generation Z, exploring how their digital nativity and expectations for seamless experiences are reshaping the market.

By examining case studies, best practices, and the latest trends with Moses Rashid, the session will demonstrate how an effective omnichannel strategy can capture the loyalty of Gen Z and drive significant business growth.

What you can expect to takeaway:

• Insights into the preferences and behaviours of Gen Z consumers

• Strategies for developing and implementing a robust omnichannel approach

• Practical examples of brands successfully engaging Gen Z and achieving growth