Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

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How to use Data science to Show Google the Money (and make Money)

18 Sep 2024
Data, Analytics & Personalisation

For ecommerce retailers that want to understand how to make more money from SEO.
This session discusses the assumptions that prevent online retailers from making as much money from organic search due to the way web shops are naturally designed and how data science can overcome that problem.
 
What you can expect:
- Ecommerce sites are built to treat products as equal by default
- How data science finds under performing pages
- Case study of SEO solutions implemented to drive 2X revenue in 6 months

Speakers
Andreas Voniatis, Author - Data Driven SEO

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