Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

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Lessons from Chinese eCommerce & Rihanna: Acing Cross-Border and Live Streaming

19 Sep 2024
Cross-Border & International Commerce
For eCommerce experts and marketers that want to learn innovative cross-border tactics, understand the power of live streaming, and create engaging, seamless shopping experiences.
 
This session will delve into the transformative strategies driving Chinese eCommerce, with a focus on cross-border eCommerce and the rise of live streaming. Attendees will gain valuable insights into how brands can successfully navigate international markets and use live streaming to enhance customer engagement and boost sales.
 
What you can expect to takeaway:
• Effective cross-border eCommerce strategies
• How to leverage live streaming to drive real-time customer engagement and increase sales
• Insights into integrating social commerce with live streaming for a cohesive shopping experience
Speakers
Jack Porteous, Commercial Director - TONG

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