For retailers, brands, media agencies, screen estate owners and data specialists who want to understand the potential of Retail Media and pitfalls to avoid.

 

Interest in Retail Media has rocketed as the potential of retailers’ physical estate combined with their first-party data to power personalised, targeted marketing becomes apparent. It’s a huge potential revenue earner for retailers and recent examples of innovation include Walmart buying TV company Vizio and the Co-Op launching a convenience retail media network. New partnerships are springing up between retailers, agencies and distribution networks but big questions still hang over this gold rush around organisational structures, partnerships and the impact on the customer experience.

 

What you can expect to takeaway:

- What expertise is needed to execute a successful Retail Media strategy

- How to assess the value of the variety of opportunities

- How to overcome a lack of standardisation in metrics and formats