For marketers seeking to understand the evolving landscape of influencer marketing and harness its potential for driving brand growth and engagement.

Join this session to comprehend the current state of the influencer marketing industry, where panelists will reflect on the various challenges and successes faced while working on different campaigns.

What you can expect to learn:

-             How to leverage data analytics to measure the impact of influencer collaborations.

-             How to decide whether you should use micro, nano, or macro influencers.

-             How to get the most out of a brand/influencer relationship and understand the key elements for success.