Bestseller operates more than 20 brands, including JACK & JONES, Vero Moda, and Only.

These brands offer clothing and accessories for women, men, teenagers, and children in more than 16,000 multi-brand and department stores and approximately 3,000 branded Bestseller retail stores around the world.

This includes 70 countries in America, Asia, Europe, Oceania, and the Middle East. 

Steffen Simonsen, Head of Brand Tech, says: "The initial scope of our project was to acquire a loyalty management solution to integrate with our existing marketing automation platform.”

“However, we quickly saw the power of Voyado's unified solution to manage the loyalty programme and leverage the loyalty mechanisms seamlessly in our customer communication across all channels.”

"We realised that to be successful with our loyalty initiative, it would be critical to enable our users to get insights and act on all customer data, including loyalty data, as efficiently as possible.”

“This efficiency allows us to turn great ideas in the morning into impactful customer experiences by the afternoon without dependencies from central IT.”

The retailer says it will be able to manage its customer data, communication, and loyalty in one omnichannel environment to drive personalised campaigns through automation and AI segmentation capabilities.

BESTSELLER has started implementing the Voyado platform for all brands. It has thus far gone live with JACK & JONES, Vero Moda, Only, Selected, Vila, Name It, and Noisy May.

Simonsen says: "One key factor in deciding to work with Voyado was not only their retail focus and expertise but also their way of working and approach to partnerships.”

“It was very important for us to find something more than just a software vendor. With Voyado, appreciate the real partnership where both teams work pragmatically to solve problems and deliver value to both organisations."

Karl Stone, Regional VP of Voyado UK & I, says: "This partnership represents not just a milestone in our expansion but a testament to our ability to meet the complex needs of globally recognised brands.”

“Together, we're navigating the multifaceted retail landscape, bringing our shared vision of enhanced customer loyalty and personalised shopping experiences to life.”