UPDATE: AUGUST 19, 2024 

Online sales among top furniture retailers have been on the rise for the past three weeks, with several sites surpassing Grips’ expectations over the past weekend. Although Labor Day is still two weeks away, many furniture and mattress retailers are already rolling out their seasonal promotions—whether branded as “Labor Day sales” or something else entirely.

One standout performer was LoveSac.com, which saw a remarkable 35% increase in sales from August 16-18. That spike coincided with a weekend sale which promised shoppers up to 30% savings. Overall, the spike in sales resulted in an impressive $762K increase in revenue to Lovesac’s online revenue. 

 

Lovesac.com daily revenue numbers Sunday May 19 – Sunday August 18, 2024

SleepNumber.com followed closely with a 24% boost in sales, translating to an additional $852K in revenue over the weekend. Sunday marked the (supposed) end of Sleep Number’s “biggest sale of the year,” which they’ve been promoting since August 5th. But, interestingly, the company sent out emails on the 19th still promoting the sale. 

 

RaymoreFlanigan.com and MyBobs.com were two other growing sites. Each experienced a 22% uptick in revenues over the weekend, resulting in $845K and $1.1 million in additional sales, respectively.

Even smaller gains made an impact: RoomsToGo.com, for instance, enjoyed a 13% increase, adding $570K to its sales, while EthanAllen.com saw a 12% rise, contributing an extra $113K to its weekend revenue.

While these sites are getting an early start on seasonal furniture sales, others seem to be biding their time. Article.com, RoomandBoard.com, Casper.com, HelixSleep.com, Perigold.com, and more maintained typical revenue levels over the weekend. We’ll be watching closely to see when they decide to jump into the fray.

Staying ahead of your competitors is crucial. With real-time insights into their performance, you can make informed decisions to protect your market share. Grips gives you the data you need to strategically plan your promotions, ensuring you launch at the optimal time for maximum return.