Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Exhibitor Press Releases

Inovretail Partners with Uber Direct Portugal to Enhance Instant Delivery Solutions.

Inovretail Stand: M20
Inovretail Partners with Uber Direct Portugal to Enhance Instant Delivery Solutions.
Portuguese Inovretail Announces Expansion with Uber Direct in Portugal to Elevate Immediate Delivery Standards.

Portuguese retail technology innovator, Inovretail, is extending its successful partnership with leading delivery service, Uber Direct, to include Portugal, marking an essential step in enhancing end-to-end delivery solutions. This move comes after its successful association with Uber Direct in Spain and is set to redefine the retail delivery landscape in Portugal.

Inovretail is leveraging its state-of-the-art Seeplus SaaS platform, embedding Artificial Intelligence and machine learning, to transform retail stores into highly efficient picking and packing centres, and partnering with Uber Direct to ensure speedy local deliveries.

This strategic partnership aims to empower retailers with an integrated delivery network, facilitating swift, efficient, and transparent deliveries directly through their sales channels. It's a significant leap towards levelling the playing field, allowing local retailers to stand toe-to-toe with e-commerce giants.

Hugo Lopes, Chief Technical Officer and co-founder of Inovretail, expressed enthusiasm about the expansion: "Following our positive impact in Spain, it was a natural progression to bring our collaboration with Uber Direct to Portugal. Here, the synergy between Seeplus, our pioneering retail technology platform, and Uber's logistics prowess will be instrumental in revolutionising immediate delivery and express return services for retailers."

Trond Kongrød, CEO of Inovretail, emphasized the vision behind the expansion: "Our initial partnership with Uber in Spain was groundbreaking. Now, by extending our reach to Portugal, we're not just broadening our operational landscape; we're responding to the evolving retailer and consumer demands for ultra-fast delivery services. This move signifies our commitment to excellence and innovation in the retail sector, fostering unparalleled delivery experiences in the competitive Portuguese market."

Duarte Rosa, head of Uber Direct in Portugal, shared her perspective: "Uber Direct's mission in Portugal is to be a catalyst for growth and efficiency for all retail players by providing seamless, dependable delivery solutions. This collaboration with Inovretail is a testament to our dedication to enhancing the retail delivery ecosystem, ensuring satisfaction and convenience for businesses and their customers alike."

With customer expectations at an all-time high regarding delivery speeds and reliability, this partnership between Inovretail and Uber Direct in Portugal is poised to set a new standard in online shopping experiences. Recent studies underscore the critical role of prompt, traceable, and affordable delivery services in securing consumer loyalty, highlighting an urgent call for innovations like those poised by Inovretail and Uber Direct’s collaboration.

Backed by strategic investments from Bright Pixel Capital since 2016, Inovretail has been at the forefront of integrating digital processes with in-store experiences globally, furthering its commitment to revolutionizing the retail sector with cutting-edge technology solutions.

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