3D GenAI pioneer Omi raises €13m to scale its visual content platform globally

• Omi empowers brands to generate and distribute photorealistic product visuals within minutes by leveraging its proprietary 3D imagery technology coupled with specialised GenAI models.

• The Series A round was led by Dawn Capital with participation from Founders Future and notable angel investors, including Paul Robson, former International President at Adobe.

• Omi has already gained significant traction in continental Europe and the UK, and will use this fresh funding to scale to the US, leveraging its first mover advantage.

• Omi also unveils a new ‘Generative Videos’ feature, which gives brands enhanced creative control over their product visuals.

Paris, 17th June 2024

Omi, the pioneer in 3D GenAI visual content production, has today announced that it has raised a €13m Series A round led by Dawn Capital. 

Omi offers product brands an end-to-end platform for generating and distributing product photos, videos, and interactive experiences. The platform removes the need for physical photoshoots, and opens up access to great design for all marketing teams from eCommerce and Social Media to CRM and Print.

Founded by brothers Hugo Borensztein and Paul Borensztein in Paris in 2020, Omi has already enabled hundreds of global brands, including Clarins and Nestlé, to strengthen their content production processes, and empower their teams with state-of-the-art 3D and specialised generative AI technologies with Omi’s intuitive design studio. 

Omi's unique end-to-end product positioning enables product brands to streamline their imagery workflows and accelerate time to production, to pair creative freedom with control over brand identity, and to distribute their content and drive performance across all their channels using a single app. 

Omi has already launched in the UK and continental Europe. It will use this new funding to scale globally, launch in the US and further develop its product offer. 

"We believe creating visual content for your products should be a pleasure, not a hassle," said Hugo Borensztein, co-founder and CEO at Omi. "We're thrilled to provide a solution that not only saves time and money but also delivers unparalleled results for their brands - both in terms of creativity and performance."

Leading multinationals have already come to rely on Omi for their content production. Clients include Clarins, whose Digital Communication Content Manager Orianne Bertrand said "Thanks to Omi, we have improved the quality of our visuals, strengthening our brand image. Omi helps us standardize our visual content globally, ensuring perfect consistency across all our markets while speeding up the process of creating and distributing e-commerce banners.”

Dan Chaplin, Partner at Dawn Capital, the leading European B2B investor which also led Omi’s Seed Round in 2022 - said:

“We’re delighted to double down on our investment in Omi with this pre-emptive Series A. The market for content creation is enormous, and Omi's platform stands at the nexus of two megatrends in 3D and GenAI. Hugo and Paul have created the only player on the market that enables brands to truly utilise the power of 3D imagery generation and GenAI, disrupting and automating the content production lifecycle.”

Omi has secured notable leading angel investors including Paul Robson, Former International President at Adobe. Paul said: "Omi is not just a platform; it's a paradigm shift in content production. Omi democratizes access to great design and is the comprehensive platform for product brands to generate and distribute their visuals delivering unparalleled results."

The company also announced today a new feature, Generative Video, which pushes the boundaries of creativity by allowing brands to generate evermore lifelike product visuals.