SHOPLINE, an Asian commerce services platform for online selling, has partnered with Chi Chi London to help the party wear brand provide a more premium and personalised shopping experience for its customers, positioning it for further growth and success.

Chi Chi London recognised that it needed to provide more than a simple transaction to maximise user interaction with its channels and enhance the customer journey throughout its platforms. The brand sought to deliver an elevated shopping experience unique to each customer, ensuring they receive a personalised touch and return for future purchases. Chi Chi London enlisted SHOPLINE to help achieve this goal.

By leveraging SHOPLINE’s technology and customer insights, Chi Chi London will be able to create a more engaging and tailored shopping experience. This will allow the brand to offer personalised recommendations, exclusive offers, and a seamless shopping journey, ensuring that each customer feels valued and understood. Chi Chi London is committed to enhancing customer satisfaction and building lasting relationships through this innovative approach.

Steven Wood, CTO of Chi Chi London said “SHOPLINE was built for the fashion industry and it is massively ahead of the curve in terms of understanding of how people shop and the importance of personalisation in every transaction. With its innovative platform, we can offer a uniquely tailored experience and connect with our customers on a deeper level. This enables us to anticipate their needs and preferences, providing a seamless and enjoyable shopping journey that not only increases conversions, but actually fosters long-term relationships, which is often missed in the fashion fashion space”.