Voyado has been selected by luxury Scottish cashmere and clothing brand, Brora, to enhance customer engagement by integrating data across various touchpoints and personalising shopping experiences.

This will enable it to implement targeted marketing campaigns and communicate with individual customers more effectively.

The tie up will help to streamline Brora’s outreach efforts by providing a unified customer data overview.

Karl Stone, VP of Voyado UK and Ireland, says: “Our partnership with Brora is a testament to our ability to adapt and serve the unique needs of luxury brands.”

“By integrating diverse customer data streams, we are setting new standards in personalised customer experiences, driving both customer satisfaction and business growth for Brora and our other partners.”

Lola Keeling, Website Manager, Brora, says: “We’re excited to start working with Voyado to build more tailored customer journeys.”

“For us, it was important that we could link up all our data from our customers’ different touch points, both online and in-store, to easily execute campaigns and communicate with our customers in a much more efficient way.”

“Voyado’s solution was the best equipped to solve this for us, and also gives us scalability for the future when we begin to incorporate aspects such as loyalty management and omnichannel communications moving forward.”