Voyado, the Swedish retail technology platform, has partnered with premium multi-brand outdoor retailer, Ellis Brigham, to help bring its online customer experience in line with the exceptional service customers experience in store.

Voyado has had an exciting start to 2024, already announcing multiple new collaborations with prominent retail brands in the UK. This announcement marks Voyado’s latest premium brand partnership, demonstrating the platform’s capability and versality in enhancing the retail experience for diverse sectors. This forms part of Voyado’s overall strategy, supporting luxury retailers to overcome challenges related to driving repeat customers without eroding brand value and margin. By combining loyalty concepts and customer data platform (CDP) in one place, Voyado’s retailers can gain a better understanding of how different customer cohorts behave and look for innovative ways to motivate them.

Ellis Brigham has chosen to work with Voyado due to its omni-channel approach to improve the online shopping experience for its customers. Known for stocking outdoor and ski apparel and equipment, the in-store Ellis Brigham team provide specialist advice to customers, something that is more of a challenge with online shopping. Ellis Brigham seeks to bridge this communication gap online, working with Voyado to unlock customer data, bring all systems together and communicate with customers more effectively. This partnership with Voyado will help to streamline Ellis Brigham’s communication and set the brand apart from its retail competition.

Already a partner to numerous brands in the Nordics, Voyado continues to grow its influence and showcase its technological expertise across additional markets, including the UK.

Karl Stone, VP of Voyado UK and Ireland, said: “Our collaboration with Ellis Brigham confirms Voyado’s capability to adjust and cater to the distinct requirements of esteemed brands across various industries. Through the merging of varied customer data sources, we are setting new standards in personalised customer experiences, ultimately leading to enhanced customer satisfaction and business expansion for Ellis Brigham and our fellow partners.”

Mark Oldham, head of operations at Ellis Brigham, said: “We are really excited to be partnering with Voyado and using their full suite of products. Combining email, search and recommendations with a comprehensive CRM will be a massive leap forwards for us and allow us to deliver exceptional customer service in the digital space. The functionality will also allow our store teams better tools and insight with which to help our loyal clientele. Voyado is a real game changer and is at the core of our digital transformation.”

This year will continue to be a focused year of growth for Voyado as it expands its position in the UK retail market. It has already secured new partnerships with Brora, Luca Faloni, Belstaff and parenting brand parenting brand, Silver Cross, in recent months. The addition of Ellis Brigham will help deliver the company’s ambition to support businesses in transforming customer interactions.