CloserStill Media celebrates successful debut at London ExCeL for eCommerce Expo and Technology for Marketing
)
The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day one.
London, 28 September 2022 – CloserStill today marked a successful return of in-person gatherings at eCommerce Expo and Technology for Marketing after moving the events to London ExCeL this year. Thousands of tech leaders, marketers, retailers and brands joined for the first of two days.
Day one was kicked off with a keynote by Carrefour’s E-Commerce IT Director, Jesús Alberto de los Bueis and Product Director at Empathy.co, Lara Menéndez. The pair demonstrated how giving shoppers control of their data and humanising technology through Search & Discovery solutions can build trust and improve customer experiences.
“We knew that eCommerce Expo was an event that cannot be missed for anyone working in eCommerce, technology, or retail. We have missed these on-site events that allow us to be more human. I feel like the eCommerce Expo is a great platform whereby you can share your company's core values and key messages,” said Lara Menéndez.
The cost-of-living crisis, supply chain constraints, tightening data privacy regulations and rising customer acquisition costs were key talking points amongst leading experts and visionaries.
“For retailers to thrive, I would say keep an eye on the digital trends. But most importantly, ensure you are always looking to retain your customers' trust. Retailers and brands now need to improve the experiences they give their shoppers with a privacy-first approach. Customer acquisition numbers are of no value - even if they are very high - if consumer trust is lost,” added Lara.
Strategies to overcome these challenges included creating an omnichannel strategy, building personal relationships with customers using CRM platforms, personalising customer journeys using first-party data, and investing in media and advertising in a time when third-party cookies will become obsolete.
Celebrating a successful first day, CloserStill Media Event Director, Graeme Howe said: “We’ve supersized eCommerce Expo and Technology for Marketing this year because the appetite for learning and networking is palpable, particularly as we return to in-person events after the pandemic.”
This year, the events offer more opportunities than ever before to hear from thought leaders, with more than 200 hours of inspiring sessions across 10 theatres, which eclipses any other event in the UK.
“There’s a real buzz in the air, as business leaders look to each other to find the best solutions and services that can help them achieve their 2022 goals, especially in an uncertain economic landscape,” Graeme added.
The most innovative and game-changing solutions were on display by more than 250 exhibitors, including Adobe, Amazon, Barclaycard, Clearpay, Genesys, Google Cloud, Okta, Shopify, Shopware, and more.
“The event is busy, friendly, and dynamic,” said Oriana Ascanio, Client Development Manager at Sitel Group.
“I come to this event to get out and see what excellence looks like in the industry. This is a really great event – I would come for both days if I had the time,” said Adam Russell, Chief Operating Officer at One Retail Group.
Day two of eCommerce Expo and Technology for Marketing promises to build on an extremely successful day one, with keynotes from TEDx Speaker, Karl Lillrud; star of Dragon’s Den, Sara Davies; Chief Product Officer of Wish, Tarun Jain; Author Gordon Glenister, and more.
Real-time updates will be available on the eCommerce Expo and Technology for Marketing LinkedIn channels.
About CloserStill MediaCloserStill Media organises international B2B tradeshows. In the technology markets, these events reach across five global territories, over 40,000 delegates and over 1,500 exhibitors. Its portfolio includes some of the fastest growing and award-winning events, including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill has been repeatedly recognised as a leading innovator with its teams and international events by winning multiple awards in Europe and Asia, including Best Marketing Manager five times in succession, Best Trade Exhibition, Best Launch Exhibition, and Rising Star two years in succession among others. Headquartered in London, with offices in Singapore and across Europe. For more information, visit www.closerstillmedia.com.
Press Contact
Georgie May
Latest News
-
Camilla Mackay-Wilson, Head of E-Commerce, Retail at Soho House, shares her career journey and insights into the world of eCommerce. She discusses her path from Marks & Spencer to leading digital stra ...
-
The 2025 eCommerce Awards are now open for entries, and the search for the industry's best is officially on.
-
Martina Guizzardi, Global Senior CRM & Loyalty Lead at Oner Active, shares key career lessons, consumer insights, and strategies for building lasting customer relationships.
-
eCommerce Expo is delighted to introduce our newly formed 2025 Advisory Board – an impressive assembly of eCommerce visionaries poised to transform the event landscape.
-
Have we got our eCommerce back?
25 Feb 2025 Andy Mulcahy, Strategy and Insight Director, IMRGAfter years of decline, eCommerce is showing signs of recovery. What’s driving this shift, and is the industry finally bouncing back? -
How Did eCommerce do in 2024?
27 Jan 2025 Andy Mulcahy, Strategy and Insight Director, IMRGAndy Mulcahy, Strategy and Insight Director at IMRG, reflects on the challenges and growth patterns of eCommerce in 2024, highlighting sector winners, market shifts, and what lies ahead for online ret ... -
Introducing Growth Summit 2025 – The Premier Invite-Only Event for Senior Retail Leaders
27 Jan 2025We are delighted to announce the launch of Growth Summit 2025, an exclusive, invite-only event taking place on 24th September 2025 at ExCeL London, brought to you by eCommerce Expo and IMRG. Designed ... -
Discover how Frankie Thorogood built and scaled multi-million-pound eCommerce brands, navigated challenges, and learned invaluable lessons in entrepreneurship. From risk-taking to resilience, get insi ...
-
2024 in Review: eCommerce and Marketing
18 Dec 2024The ever-evolving world of eCommerce and marketing has seen transformative shifts this year. Here's what stood out in 2024.... -
So, Black Friday – Was It Any Good?
12 Dec 2024 Andy Mulcahy, Strategy and Insight Director, IMRGBlack Friday 2024 showed positive revenue growth, marking the first uplift since 2020, but traffic remained subdued, dampening the overall success. Year-on-year comparisons were skewed due to the timi ... -
Black Friday 2024: A Test of Nerve
25 Nov 2024 Andy Mulcahy, Strategy and Insight Director, IMRGRetailers are gearing up for the biggest sales event of the year, but with shifting dates and unpredictable shopping habits, it’s a rollercoaster ride. Andy Mulcahy, Strategy and Insight Director at I ... -
November 2024 in Marketing and eCommerce
25 Nov 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo, Technology for Marketing and IMRGBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
How to Grow Your Small Business on TikTok and Instagram with Ramona Gohil, Founder of Rani & Co
25 Nov 2024 Laura Dazon, Senior Content Marketing Executive at CloserStill MediaIn this exclusive interview, we sit down with Ramona Gohil, founder of the feminist jewellery brand Rani & Co. From humble beginnings to TikTok-fuelled success, Ramona shares her journey, insights int ... -
Whisper It…but eCommerce Might Just Be Back
30 Oct 2024 Andy Mulcahy, Strategy and Insight Director, IMRGECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ... -
Zaria Parvez: Senior Global Social Media Manager at Duolingo – Creativity, Community, and Social Media Strategy
11 Sep 2024 Laura DazonMeet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
Is The Future of eCommerce Looking a Bit Brighter?
10 Sep 2024 Andy Mulcahy, Strategy and Insight Director, IMRGIf you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ...
-
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ...
-
5 Top Tips for Speaking at eCommerce Expo & Technology for Marketing
21 Aug 2024 Alyssia Smith, Senior Content Manager at CloserStill MediaSome essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
A new source of information for businesses wanting to expand and increase their customer base.
-
Health & Beauty: A Bright Spot For eCommerce
30 Jul 2024 Andy Mulcahy, Strategy and Insight Director, IMRGWhat a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
LeMieux's Head of eCommerce On International Expansion Strategies
28 Jul 2024 Laura DazonShaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
Building Strong Partnerships Between Retailers and Marketplaces for Excellent Customer Service
27 Jul 2024Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
Is Discounting Usage Intensifying in eCommerce?
26 Jun 2024 Andy Mulcahy, Strategy and Insight Director, IMRGExplore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
How Big Bus Tours and Oban International Embraced Search Tech To Bounce Back Bigger and Better
26 Jun 2024Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
2024 eCommerce Awards – Finalists Announced
26 Jun 2024We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
Your Month in eCommerce and Marketing
26 Jun 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo & Technology for MarketingBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention
-
UK eCommerce in 2024: Struggles, Bright Spots, and Hopes for Recovery
29 May 2024 Andy Mulcahy, Strategy and Insight Director, IMRGThe UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.