eCommerce Expo Announces 2025 Advisory Board of Industry Leaders
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eCommerce Expo is delighted to introduce our newly formed 2025 Advisory Board – an impressive assembly of eCommerce visionaries poised to transform the event landscape.
Under the guidance of our Senior Event Content Manager Alyssia Smith, the board held its first meeting in early February 2025. The session focused on identifying common frustrations with industry events and developing innovative solutions to create a truly unmissable experience for the eCommerce community.
Meet Our 2025 eCommerce Expo Advisory Board:
- Amy Vetter – Global DTC Snr Manager, Mattel EMEA
- Swagat Choudhury – Global Director - Perfect Digital Store, Mars Snacking
- Frankie Thorogood – Founder and CEO, Pott'd Creations Ltd.
- Milly Mackay-Wilson – Head of eCommerce, Soho House, Soho Home
- Eugene Kuznetsov – Product Lead, eCommerce, Holland & Barrett
- SJ Grabiec – Head of CX & Payments, AllSaints & John Varvatos
- Martina Guizzardi – Global Senior CRM & Loyalty Lead, Oner Active
- Nick Stragnell – Head of eCommerce & Digital Marketing, Raging Bull
- Guy Meisl – Directors Global Logistics, Radley
- Serban Murgoci – Head of eCommerce, HSNF LTD
During their productive inaugural session, the board delved into pain points affecting the eCommerce events landscape and began developing strategies to create genuine connections between attendees and solution providers.
"Industry events shape the possibilities with new innovations and learnings. They bring the leaders and learners on a common platform," reflected Swagat Choudhury, Global Director - Perfect Digital Store at Mars Snacking. "Like any other community, we need to learn and improve to deliver the best experience. I am happy to share that I will be part of the advisory board of eCommerce Expo to shape this amazing event to greater excellence this year."
Amy Vetter, Global DTC Snr Manager at Mattel EMEA, shared her enthusiasm: "Delighted to share that I have been asked to be part of the Advisory Board for eCommerce Expo! We had our first meeting this week to discuss how we can really create the best event later in the year where you will be 100% ready to clear out your calendar and make sure to attend & not get FOMO."
Vetter also highlighted the personal benefits of participating: "On a personal level it was also lovely to make some new connections, hear about different industries and take a step away from the usual day to day crazy so thank you Alyssia Smith for the opportunity
The diverse perspectives brought together by this exceptional group have already generated excitement about the possibilities for eCommerce Expo 2025. Attendees can look forward to an event designed to address real challenges in the industry while fostering meaningful connections.
"I look forward to working with Alyssia Smith, fellow Advisors and the entire team of eCommerce Expo to shape a great event this year," Choudhury added.
eCommerce Expo 2025 is being reimagined to deliver maximum value with minimum "FOMO" – because this is one event you won't want to miss. Stay tuned for more updates as our advisory board continues its important work.
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