11 Dec 2023
The Future of eCommerce: Top Trends and Strategies for Success
)
Dive into the dynamic world of eCommerce with Chloë Thomas, renowned Author and Podcast Host of eCommerce MasterPlan, as she moderates a panel discussion featuring David Meakin, Head of Partnerships & Solution Engineering at SHOPLINE, and Marianne Morrison, Investment Director at Baaj Capital. In this captivating session, these industry experts unravel top trends and strategic approaches to empower businesses in the ever-evolving realm of online commerce.
Listen to the Full Session:
In this session:
- Chloë Thomas Leads the Discussion: The session kicks off with Chloë Thomas leading an insightful panel discussion featuring David Meakin from SHOPLINE and Marianne Morrison from Baaj Capital and In The Style. The focus is on exploring current eCommerce trends and effective strategies.
- Challenges in the Modern Landscape: Marianne Morrison addresses the challenges faced by brands today, highlighting issues such as the constant evolution of business plans, overreliance on data, and the quest for differentiation in a competitive market.
- AI as a Major Trend: David Meakin identifies artificial intelligence (AI) as a prominent trend in eCommerce. However, he stresses the significant challenge of effectively implementing AI strategies for brands.
- Testing, Learning, and Targeting: The panellists advocate a pragmatic approach of testing and learning, cautioning against blindly following trends. They stress the importance of targeted content and creative strategies tailored to the specific needs of individual customer bases.
- Strategic Flexibility: The experts advise businesses to maintain a vision and roadmap while staying flexible. Embracing a step-by-step approach over rigid long-term plans is recommended. Careful selection of technology partners aligning with objectives is also deemed crucial.
- In The Style's Migration to SHOPLINE: Marianne Morrison reveals the strategic move of In The Style to migrate to SHOPLINE. The decision is driven by SHOPLINE's advanced features and integrations, aligning seamlessly with In The Style's international expansion goals on an out-of-the-box platform.
Latest News
-
)
Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
)
In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
)
What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
-
)
In the latter half of 2022, 49% of retailers rated the importance of reducing returns as high or very high. Check out IMRG's guide to navigating returns. -
)
As consumers tighten their belts, retailers are having to remain constantly on the lookout for ways to differentiate themselves and win their share of that hard-earned cash. Learn more in the latest e ... -
)
A Parcel Monitor guide to the different challenges and solutions for cross-border eCommerce. -
.png/fit-in/500x500/filters:no_upscale())
A talk about how live streaming is revolutionising eCommerce in China, and how international brands can take their first steps to go cross-border. -
)
A look into how consumer engagement in pre-paid models had opened new innovations. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
85 percent of organizations have increased the percentage of their MACH infrastructure in the past 12 months. MACH TWO -
)
AI and ML technologies are revolutionizing e-commerce logistics, enabling businesses to enhance operational efficiency, optimize supply chain processes, and deliver exceptional customer experiences. -
)
Last-mile delivery can make or break the customer experience. Learn more about Parcel Monitor's innovative solutions to reshape this crucial part oft the delivery process. -
.png/fit-in/500x500/filters:no_upscale())
A talk about what it means to provide a great customer experience, how to be an efficient leader, and how to be a composable business that’s willing to take risks in order to evolve with the latest te ... -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Find out what 2023 has in store for eCommerce and Retail, in a post-Covid world where customers' expectations keep rising -
)
IMRG's latest research tracks the level of customer satisfaction and expectation regarding online delivery. -
)
Europe is home to a rapidly growing e-commerce logistics industry that has seen significant growth in recent years. With the rise of online shopping, the demand for efficient and reliable logistics se ... -
)
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ... -
)
Shopify is changing the face of commerce and supporting merchants in the new era: Connect to Consumer (C2C). -
)
Did you miss the chance to enter PHL Group's Prize Draw to win a gourmet Fortnum and Mason Hamper worth £140? Well, you're in luck, as they have extended the entry date until the 4th November. But hur ... -
)
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. -
)
The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day one. -
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ...
-
)
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ... -
)
Bite-size updates on what happened in eCommerce and marketing this month, to keep you ahead of the curve and inform your campaigns.