Meet Our Exhibitors: Dorota Wróbel, Chief R&D Officer at G2A
)
As the excitement builds for this year’s eCommerce Expo and Technology for Marketing, we spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
The one trend I am most looking forward to is the implementation of AI solutions in the eCommerce and marketing fields. At G2A.COM, we are already using AI tools in many areas - from cybersecurity, where it’s used for monitoring and analysing patterns of user behaviour, predicting the outcomes of unusual behaviour, preventing fraudulent activity and its outcomes, to creative design and marketing, connecting the digital and physical worlds in an innovative approach to campaigns, where we use Augmented Reality and AI to present interactive advertisements, to copywriting and customer support. I am sure there are new areas we didn’t think of and new solutions we could find use for presented at the expo this year.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
For online marketplaces like G2A.COM, I would point three challenges here for Q4: grabbing the user’s attention and helping them pick the offer that will give them the most satisfaction, which we are achieving through using new technologies in our marketing activities, both in real life and in digital; securing the availability of the offers and making sure our sellers will have enough stock to cover the peak season interest of the buyers; and making sure we are hiring the best people – which in connection with the really active changes in the industry taking place right now opened new opportunities to find people with extensive experience from leading companies actively looking for a job.
What is most exciting to you about the eCommerce and digital marketing industry right now?
Since the beginning of G2A.COM we have been primarily focused on gaming and our marketing was directed at the gamers as our target audience. A few years ago, the COVID-19 pandemic led to an increase of digital business in general and widened a new group of audience – casuals. That led to an enhancing focus on non-gaming categories – e-learning, gift cards, software and more. It also allowed us to expand our marketing activities outside of gaming, opening us to partnerships in such areas as sports – with Robert Lewandowski (one of the world’s top football players) and Aleksandra Mirosław (world record holder and Olympic gold medallist in speed climbing) as our ambassadors – or the food industry – partnering up with Dr. Oetker in Poland and Burger King in Spain.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Sharing knowledge within the industry is very important, especially in the era of the ever-increasing speed of technological advancement. It’s important to be able to see the newest developments in the eCommerce and marketing industries and to have the chance to get inspired by other people. It’s at least equally important to see other specialists in the field in person and network in real life – the post-covid times often leave us without this opportunity and it feels good to be able to see other people face-to-face again.
What’s the best piece of advice you would give to new people joining the industry?
Don’t be afraid to speak your mind and speak up. It is often a mistake of new people in the industry or even in a team that they don’t come forward with their ideas. In such cases, many innovative ways to approach a challenge can be overlooked and the ideas will remain unrealised. If you have an idea that you believe in and could improve the workflow, efficiency, or results of you and your team, present it and be ready to convince others to it. That’s how we do it in G2A.COM – we don’t vote, we convince each other of our solutions.
Do you have anything special going on at the Expo?
Presentation: Local Approach to Global Business: The Secret Sauce of the Global Marketplace
Speaker Dorota Wróbel, Chief R&D Officer, G2A.COM
Date: 19 Sept. 2024
Stage: Future of Digital Commerce Theatre
Time: 3 p.m. - 3:25 p.m.
Latest News
-
)
Hugo Borensztein, Co-founder & CEO of 3D visualisation tool Omi, talks about what he’s most looking forward to from this year’s eCommerce Expo and Technology for Marketing and the advice he’d give for ... -
)
Sam Theakston, Director at B2 Agency, discusses what he’s most looking forward to at the events and the critical challenges facing eCommerce retailers ahead of peak season. -
)
Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields. -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Lucas van der Schalk, CEO at circular plastics solution provider Corplex highlights the biggest trends and challenges within eCommerce and marketing and what’s exciting him the most in those industrie ... -
)
We spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event. -
)
If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
)
Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future. -
)
Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
)
Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ... -
)
Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ... -
)
Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
)
Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
)
Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
)
Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ... -
)
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
)
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ... -
)
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
)
Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
)
A new source of information for businesses wanting to expand and increase their customer base. -
)
What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
)
Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
)
Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
)
Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
)
Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
)
We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
)
The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
)
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.
)
){kind=logo}
)
)
)
)
){kind=logo}
)
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
)
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
