Meet Our Exhibitors: Eva Palatinsky, Founder and CEO of Globalfy
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With eCommerce Expo and Technology for Marketing just around the corner, Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
I am most excited about trends related to e-commerce marketing changes, consumer needs, strategies that are working now, new technologies and so on. I'm also looking forward to the discussions about AI and how e-commerce businesses can leverage it. All the insights will be helpful to share with clients, potential customers seeking to expand internationally, and partners.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
When thinking of Q4, Black Friday, Cyber Monday, and the overall holiday shopping season come to mind. Those occasions require months of preparation. eCommerce retailers must be ready to meet (or exceed) customer expectations to outpace their competitors. Buyers now demand faster delivery, seamless online experiences, and personalised service, pushing eCommerce businesses to innovate. The ability to navigate these challenges effectively will be key to success in this season.
What is most exciting to you about the eCommerce and digital marketing industry right now?
From my perspective, it is the incredible potential for international expansion and the ability to reach new markets. The global digital economy is more connected than ever, offering eCommerce businesses the opportunity to expand beyond their domestic borders with relative ease. This allows even small and medium-sized businesses to take advantage of it.
This not only expands revenue potential but also encourages innovation as companies adapt their products and marketing strategies to meet the unique needs of these new customer bases.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Events like eCommerce Expo and Technology for Marketing are essential because they offer an opportunity to connect face-to-face with current and potential customers, partners, and other players. These gatherings are where you can catch up on the latest trends, explore new technologies, and really feel the market’s pulse. It’s more than just networking; it’s about gaining insights that help you innovate and continue to grow in this competitive environment.
What’s the best piece of advice you would give to new people joining the industry?
My best advice for newcomers to the industry is to embrace a mindset of experimentation and continuous learning. Whether it's launching a new website page, product, or service, the only way to truly understand what works is by putting it out there and being ready to adapt based on the results.
It's crucial to take initiative—making decisions and acting on them is far more productive than trying to create the perfect scenario. Keep learning, stay curious, and don’t be afraid to take calculated risks that will push your business forward.
Meet the Globalfy team on Stand S20:
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