Meet Our Exhibitors: Gnatta's CEO Jack Barmby
)
In the run-up to the shows, Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the biggest industry challenges right now.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
I'm excited about advancements in AI and automation for aftersales customer resolutions. The term "chatbot" often misleads, as customers don't want to converse with bots—they want their issues resolved swiftly and accurately. This year's focus on smarter, more efficient AI-driven tools that prioritize resolution over conversation could revolutionize customer service, reducing friction and improving satisfaction.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
I think eCommerce retailers are heading into this last quarter with the weight of rising costs across the supply chain heavy on their shoulders. Inflation, coupled with increased wage and energy expenses, is squeezing margins. Additionally, the surge in regulations adds complexity and financial strain. Brands must become more cost-savvy, finding innovative ways to maintain profitability while delivering value to customers. Strategic planning, efficient resource allocation, and adopting cost-effective technologies will be crucial to staying competitive this peak.
What is most exciting to you about the eCommerce and digital marketing industry right now?
Despite rising costs, the eCommerce landscape is ripe for disruption, making this an exciting time in the industry. With new, easily adoptable AI technologies and the most efficient logistics networks ever, there's a unique opportunity for innovative startups to challenge established players. These advancements are paving the way for agile businesses to capture market share by offering superior customer experiences and streamlined operations. The potential for growth and innovation in this space is enormous, as companies leverage these tools to meet evolving consumer demands.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
I feel strongly that industry events like eCommerce Expo and Technology for Marketing are crucial in such a changeful commercial landscape. Everyone is facing similar challenges, and ignoring this reality is counterproductive. Bringing the industry together fosters knowledge-sharing, skill enhancement, and the exchange of ideas, which are essential for overcoming obstacles. By learning from each other’s experiences, businesses can collectively elevate their strategies and performance. These events create a collaborative atmosphere where the entire industry can grow stronger, benefiting all participants and driving overall market progress.
What’s the best piece of advice you would give to new people joining the industry?
My best advice for newcomers is to experiment quickly. Unlike B2B sectors with lengthy lead times and complex purchase processes, eCommerce thrives on speed. The fast-paced nature of consumer markets allows for rapid testing, iteration, and adaptation. Don’t be afraid to try new ideas, learn from what works, and discard what doesn’t. This agile approach will enable you to stay ahead of trends, meet customer needs more effectively, and succeed in a highly competitive industry. Embrace the dynamic environment, and be ready to pivot when necessary.
Meet the Gnatta team on Stand J70:
Latest News
-
)
The ever-evolving world of eCommerce and marketing has seen transformative shifts this year. Here's what stood out in 2024.... -
)
Black Friday 2024 showed positive revenue growth, marking the first uplift since 2020, but traffic remained subdued, dampening the overall success. Year-on-year comparisons were skewed due to the timi ... -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
In this exclusive interview, we sit down with Ramona Gohil, founder of the feminist jewellery brand Rani & Co. From humble beginnings to TikTok-fuelled success, Ramona shares her journey, insights int ... -
)
Retailers are gearing up for the biggest sales event of the year, but with shifting dates and unpredictable shopping habits, it’s a rollercoaster ride. Andy Mulcahy, Strategy and Insight Director at I ... -
)
ECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ... -
)
Mark Adams, senior vice president and general manager of EMEA at eCommerce platform BigCommerce talks to us about the industry trends he was excited to see during the show and the exciting development ... -
)
Rosie Bailey, Founder & CEO at AI negotiation platform Nibble, talks about what she found most insightful from the show and the hottest trends driving developments in eCommerce and marketing. -
)
Craig Smith, Country Manager UK & Ireland at enterprise commerce platform SCAYLE, shares his insights on the hottest trends in eCommerce and marketing and offers advice for newcomers entering the indu ... -
)
Anna Sutton, Co-founder & CEO of data and analytics platform The Data Refinery talks about the challenges eCommerce retailers are facing ahead of peak season and the importance of industry events in b ... -
)
Harshal Shah, CEO and Founder of virtual assistant service ECOMVA talks about the trends he found most interesting during the show and his best pieces of advice as we head on into peak season. -
)
Hugo Borensztein, Co-founder & CEO of 3D visualisation tool Omi, talks about what he’s most looking forward to from this year’s eCommerce Expo and Technology for Marketing and the advice he’d give for ... -
)
Sam Theakston, Director at B2 Agency, discusses what he’s most looking forward to at the events and the critical challenges facing eCommerce retailers ahead of peak season. -
)
Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields. -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Lucas van der Schalk, CEO at circular plastics solution provider Corplex highlights the biggest trends and challenges within eCommerce and marketing and what’s exciting him the most in those industrie ... -
)
We spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event. -
)
If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
)
Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future. -
)
Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
)
Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ... -
)
Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ... -
)
Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
)
Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
)
Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
)
Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ... -
)
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
)
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ... -
)
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
)
Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing
)
){kind=logo}
)
)
)
)
){kind=logo}
)
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
)
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
