Meet Our Exhibitors: Insights from Mondu's Na’ama Sheba
)
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments right now and what advice they’d give to new professionals entering the industry.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
We're excited to explore new trends across User Experience, Omnichannel Sales and Revenue Optimization, particularly in a B2B context. Plus, as a Buy Now, Pay Later provider, the role of payments within these themes that help businesses thrive.
Additionally, current trends like advancements in AI-driven personalisation and the integration of augmented reality (AR) in the shopping experience are also intriguing.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
One of the biggest challenges is managing inventory and supply chain disruptions, which can significantly impact customer satisfaction during peak season. Over the past two years, supply chains in Europe and the UK have faced numerous disruptions and material shortages, posing significant risks during high-demand periods. In an environment of uncertainty and high borrowing costs, it is crucial for B2B businesses, especially smaller merchants, to secure their supply chains and invest in essential infrastructure and technological advancements.
Additionally, online retailers must navigate the complexities of providing a seamless and secure checkout experience to reduce cart abandonment rates and achieve a positive ROI on their marketing investments. Ensuring a smooth checkout process is vital for converting leads into sales and maintaining customer trust.
Mondu’s Buy Now Pay Later (BNPL) for B2B is a powerful tool that addresses both supply chain challenges and enhances the user experience during checkout. By offering flexible payment options, BNPL helps businesses manage cash flow more effectively, secure their supply chains, and provide customers with the convenience they need, ultimately driving higher conversion rates and customer satisfaction.
What is most exciting to you about the eCommerce and digital marketing industry right now?
The rapid pace of technological innovation in the eCommerce and digital marketing industry is incredibly exciting. From AI and machine learning enhancing customer personalization to the rise of social commerce, the industry is constantly evolving. Trends that originate in the B2C space are quickly making their way into B2B, driving significant changes in what used to be traditional sales mechanisms.
One of the most transformative trends is the increasing adoption of Buy Now Pay Later (BNPL) solutions in the B2B sector. BNPL is revolutionizing the way businesses and customers interact by providing greater flexibility and driving higher conversion rates.
Additionally, the shift towards data-driven decision-making – such as real-time credit and fraud checks - is empowering businesses to optimize their strategies, improve customer experiences, and achieve better results.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Events like eCommerce Expo and Technology for Marketing are essential for fostering collaboration and innovation within the industry. They provide a platform for sharing insights, discovering new technologies, and building valuable partnerships. Bringing the industry together facilitates the exchange of ideas and best practices, helping businesses stay ahead of trends and overcome common challenges. It’s also an excellent opportunity for networking and learning from industry leaders.
For us at Mondu, these events are invaluable for meeting potential customers in an organic way and engaging in open-ended conversations. This interaction allows us to gain insights into their most critical pain points, sharpening our market understanding and inspiring our product development. By understanding our customers' needs better, we can continue to innovate and offer solutions that truly address their challenges.
What’s the best piece of advice you would give to new people joining the industry?
- Stay curious and be adaptable. The eCommerce and digital marketing landscape is constantly evolving, so it’s crucial to continuously learn and embrace new technologies and strategies. Staying informed and flexible will help you navigate changes and seize new opportunities.
- Build a strong network and seek mentorship. Mutual support is invaluable in this industry. Help others as much as you can and seek guidance from experienced professionals. Networking and mentorship can provide you with insights, opportunities, and support that will be beneficial throughout your career.
- Don’t underestimate the importance of payments. Payments are the final step in your sales funnel and can make or break a sale. Ensuring a seamless, secure, and flexible payment process is essential for converting leads into customers and maintaining their satisfaction.
Find Mondu at eCommerce Expo: Stand G64
REGISTER TO ATTENDLatest News
-
)
Hugo Borensztein, Co-founder & CEO of 3D visualisation tool Omi, talks about what he’s most looking forward to from this year’s eCommerce Expo and Technology for Marketing and the advice he’d give for ... -
)
Sam Theakston, Director at B2 Agency, discusses what he’s most looking forward to at the events and the critical challenges facing eCommerce retailers ahead of peak season. -
)
Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields. -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Lucas van der Schalk, CEO at circular plastics solution provider Corplex highlights the biggest trends and challenges within eCommerce and marketing and what’s exciting him the most in those industrie ... -
)
We spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event. -
)
If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
)
Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future. -
)
Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
)
Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ... -
)
Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ... -
)
Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
)
Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
)
Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
)
Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ... -
)
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
)
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ... -
)
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
)
Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
)
A new source of information for businesses wanting to expand and increase their customer base. -
)
What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
)
Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
)
Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
)
Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
)
Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
)
We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
)
The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
)
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.
)
){kind=logo}
)
)
)
)
){kind=logo}
)
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
)
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
