Meet Our Exhibitors: Insights from Mondu's Na’ama Sheba
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As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments right now and what advice they’d give to new professionals entering the industry.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
We're excited to explore new trends across User Experience, Omnichannel Sales and Revenue Optimization, particularly in a B2B context. Plus, as a Buy Now, Pay Later provider, the role of payments within these themes that help businesses thrive.
Additionally, current trends like advancements in AI-driven personalisation and the integration of augmented reality (AR) in the shopping experience are also intriguing.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
One of the biggest challenges is managing inventory and supply chain disruptions, which can significantly impact customer satisfaction during peak season. Over the past two years, supply chains in Europe and the UK have faced numerous disruptions and material shortages, posing significant risks during high-demand periods. In an environment of uncertainty and high borrowing costs, it is crucial for B2B businesses, especially smaller merchants, to secure their supply chains and invest in essential infrastructure and technological advancements.
Additionally, online retailers must navigate the complexities of providing a seamless and secure checkout experience to reduce cart abandonment rates and achieve a positive ROI on their marketing investments. Ensuring a smooth checkout process is vital for converting leads into sales and maintaining customer trust.
Mondu’s Buy Now Pay Later (BNPL) for B2B is a powerful tool that addresses both supply chain challenges and enhances the user experience during checkout. By offering flexible payment options, BNPL helps businesses manage cash flow more effectively, secure their supply chains, and provide customers with the convenience they need, ultimately driving higher conversion rates and customer satisfaction.
What is most exciting to you about the eCommerce and digital marketing industry right now?
The rapid pace of technological innovation in the eCommerce and digital marketing industry is incredibly exciting. From AI and machine learning enhancing customer personalization to the rise of social commerce, the industry is constantly evolving. Trends that originate in the B2C space are quickly making their way into B2B, driving significant changes in what used to be traditional sales mechanisms.
One of the most transformative trends is the increasing adoption of Buy Now Pay Later (BNPL) solutions in the B2B sector. BNPL is revolutionizing the way businesses and customers interact by providing greater flexibility and driving higher conversion rates.
Additionally, the shift towards data-driven decision-making – such as real-time credit and fraud checks - is empowering businesses to optimize their strategies, improve customer experiences, and achieve better results.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Events like eCommerce Expo and Technology for Marketing are essential for fostering collaboration and innovation within the industry. They provide a platform for sharing insights, discovering new technologies, and building valuable partnerships. Bringing the industry together facilitates the exchange of ideas and best practices, helping businesses stay ahead of trends and overcome common challenges. It’s also an excellent opportunity for networking and learning from industry leaders.
For us at Mondu, these events are invaluable for meeting potential customers in an organic way and engaging in open-ended conversations. This interaction allows us to gain insights into their most critical pain points, sharpening our market understanding and inspiring our product development. By understanding our customers' needs better, we can continue to innovate and offer solutions that truly address their challenges.
What’s the best piece of advice you would give to new people joining the industry?
- Stay curious and be adaptable. The eCommerce and digital marketing landscape is constantly evolving, so it’s crucial to continuously learn and embrace new technologies and strategies. Staying informed and flexible will help you navigate changes and seize new opportunities.
- Build a strong network and seek mentorship. Mutual support is invaluable in this industry. Help others as much as you can and seek guidance from experienced professionals. Networking and mentorship can provide you with insights, opportunities, and support that will be beneficial throughout your career.
- Don’t underestimate the importance of payments. Payments are the final step in your sales funnel and can make or break a sale. Ensuring a seamless, secure, and flexible payment process is essential for converting leads into customers and maintaining their satisfaction.
Find Mondu at eCommerce Expo: Stand G64
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