Meet Our Exhibitors: SnapFulfil's Chris White
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We sat down with Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketing are so important for industry collaboration.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
AI has established itself as a game-changing technology for eCommerce service providers. As my key focus is on trends in inventory management, warehouse optimisation and customer service, I’m particularly looking forward to seeing how AI is elevating customer experiences in the Supply Chain sector at this year’s shows.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
For eCommerce retailers, the supply chain is vastly more complicated than just warehouses. Inventory, fulfilment, and shipping across a vast network of global suppliers, warehouses and buyers create major management headaches. Forecasting inventory needs across thousands of products and multiple suppliers is highly challenging, as being out of stock risks losing sales.
What is most exciting to you about the eCommerce and digital marketing industry right now?
I am really excited to see how Blockchain Technology is used in our sector. Blockchain Technology is not new to the e-commerce industry, but its application is evolving. Logistics and Supply Chain companies could greatly benefit from a blockchain ledger, as it would provide transparency to their shipping clients and improve communication with their contracted owners/operators. The benefits could even extend to the customers of their clients, who could use the blockchain to provide real-time updates for restocking and shipments.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
It is important for leading industry minds to come together and showcase new products, innovations, and ideas so that we can learn about industry trends, form new connections and strengthen existing ones.
What’s the best piece of advice you would give to new people joining the industry?
The best piece of advice I was given when I joined this industry is to be prepared for change. The industry is forever evolving and moving faster and faster each week, month, and year. Keep an open mind to those changes and, most of all, enjoy the ride!
Meet the SnapFulfil team on Stand J65:
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