Meet Our Exhibitors: Starlinks Global's Beth Chapman
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As we head towards the start of eCommerce Expo and Technology for Marketing, Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industry.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
As a business dedicated to enabling seamless cross-border deliveries, I naturally gravitate towards innovations which support retailers with their international expansion. Whether that’s a case study shared in a presentation on stage to understand what markets brands are honing in on, or ‘putting the feelers out’ for what other exhibitors are bringing to the table, attending eCommerce Expo is a good indicator of which solution providers are helping drive demand in global markets.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
As peak volumes surge, there is lots of scrutiny on how carriers will cope under pressure and often we see the customer experience sacrificed under the strain of seasonal demand. Missed or failed delivery promises are even more emotive around Christmas and when you add cross-border shipping into the mix, this comes with added complexity and further risk of disappointing more shoppers. Often service quality is the first to take the hit which isn’t acceptable and with the right delivery partner, it is actually avoidable. At Starlinks Global we work hard all year round to ensure our retailers' orders are delivered successfully first time because we are true to our values that it is ‘never just a parcel’. The retailers who successfully navigate peak will prioritise quality above all else.
What is most exciting to you about the eCommerce and digital marketing industry right now?
I am always impressed at how rapidly consumer demand can spring up, seemingly out of nowhere and it’s probably due to some new TikTok trend. This is exciting because it shines a spotlight on emerging markets which otherwise may have been overlooked and perceived as too complicated to sell to. The Middle East is an especially promising opportunity, especially in the Beauty sector growing at 12% YOY and with access to expert delivery solutions like ours, shipping to markets like the UAE or Saudi Arabia is easier than you might think.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Personally, I draw a lot from speaking with other businesses at industry events as an opportunity to explore collaboration in partnerships, not just a chance to get in front of our target market.
What’s the best piece of advice you would give to new people joining the industry?
Find a business with a strong company culture, not necessarily the best-known brand names. A business which prioritises its people gives amazing opportunities to flourish and make a real difference in our dynamic industry.
Meet the Starlinks team on Stand N24:
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