Your Month of August in eCommerce
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Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
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Hugo Borensztein, Co-founder & CEO of 3D visualisation tool Omi, talks about what he’s most looking forward to from this year’s eCommerce Expo and Technology for Marketing and the advice he’d give for ... -
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Sam Theakston, Director at B2 Agency, discusses what he’s most looking forward to at the events and the critical challenges facing eCommerce retailers ahead of peak season. -
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Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields. -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Lucas van der Schalk, CEO at circular plastics solution provider Corplex highlights the biggest trends and challenges within eCommerce and marketing and what’s exciting him the most in those industrie ... -
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We spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event. -
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If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
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Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future. -
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Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
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Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ... -
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Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ... -
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Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
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Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
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Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
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Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ... -
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Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
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As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ... -
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In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
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Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
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A new source of information for businesses wanting to expand and increase their customer base. -
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What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
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Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
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Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
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Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
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Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
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We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
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The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
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Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.
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