Your Month of August in eCommerce
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Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
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Discover how TikTok is shaping the live shopping revolution and future trends in social commerce with Shahriyar Hassan, TikTok Shop expert and Growth and Strategy Manager. -
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IMRG – The UK Ecommerce Association presents a Halloween-themed directors networking event (18 Oct). -
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It’s just a few days until eCommerce Expo, and our 300+ exhibitors are gearing up to offer you the best solutions covering all aspects of eCommerce! Who do you want to meet? -
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The intersection of technology and commerce has given rise to a plethora of innovations that are revolutionizing the way businesses operate and consumers shop. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Karl, a prominent figure in eCommerce, artificial intelligence, and public speaking. -
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Black Friday and Christmas trading is soon incoming for retailers, meaning many are navigating through various approaches to boost their performance this year. -
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In eCommerce or the wider Martech ecosystem, those that stay invisible don’t stay relevant for very long. But in such a crowded marketplace of solutions and vendors, the fight for attention from poten ... -
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In today's rapidly evolving digital landscape, the realm of eCommerce is undergoing a paradigm shift, not only in terms of what is sold, but also how transactions are conducted. -
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Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
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In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
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What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
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In the latter half of 2022, 49% of retailers rated the importance of reducing returns as high or very high. Check out IMRG's guide to navigating returns. -
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As consumers tighten their belts, retailers are having to remain constantly on the lookout for ways to differentiate themselves and win their share of that hard-earned cash. Learn more in the latest e ... -
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A Parcel Monitor guide to the different challenges and solutions for cross-border eCommerce. -
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A talk about how live streaming is revolutionising eCommerce in China, and how international brands can take their first steps to go cross-border. -
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A look into how consumer engagement in pre-paid models had opened new innovations. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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85 percent of organizations have increased the percentage of their MACH infrastructure in the past 12 months. MACH TWO -
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AI and ML technologies are revolutionizing e-commerce logistics, enabling businesses to enhance operational efficiency, optimize supply chain processes, and deliver exceptional customer experiences. -
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Last-mile delivery can make or break the customer experience. Learn more about Parcel Monitor's innovative solutions to reshape this crucial part oft the delivery process. -
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A talk about what it means to provide a great customer experience, how to be an efficient leader, and how to be a composable business that’s willing to take risks in order to evolve with the latest te ... -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Find out what 2023 has in store for eCommerce and Retail, in a post-Covid world where customers' expectations keep rising -
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IMRG's latest research tracks the level of customer satisfaction and expectation regarding online delivery.
