Standing room only at the final day of CloserStill Media's eCommerce Expo and Technology for Marketing 2022
)
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event.
London, 30 September 2022 – CloserStill Media yesterday marked the close of eCommerce Expo and Technology for Marketing 2022 by welcoming thousands of technology buyers and influencers representing brands such as Adobe, Barclaycard, Empathy.co, Google, IMRG, Microsoft, Shopware, Virgin Media, and more.
With the boom of eCommerce businesses and digital marketing during recent years, eCommerce Expo and Technology for Marketing emanated from the London ExCeL for the first time. The conference programme was stacked with 12 streams that featured more than 200 insightful sessions.
“We moved to the ExCeL because we needed a bigger venue to satisfy the growing appetite of business leaders looking to network, learn, and collaborate with thousands of peers, as well as source their next great idea from hundreds of exhibitors offering innovative solutions and services. We have big plans on the horizon to make next year’s even bigger!” said Graeme Howe, Event Director at CloserStill Media.
Following a successful first day, Day two was highlighted by keynotes presented by TEDx Speaker, Karl Lillrud and Dragon’s Den Star, Sara Davies. Karl took the jam-packed theatre of guests on a journey into the future, exploring big opportunities to appeal to and understand the new generation of consumers, while Sara shared how staying true to customers and building communities can create loyal and engaged consumers.
“The event has been insightful, knowledgeable, and there’s a lot to learn. The lineup of speakers is great, the topics are relevant, and it is information that can be used across all segments of business. Events like this open your mind and understanding from a broad industry perspective,” said Melissa Van Schalkwyk from Adobe.
A common theme throughout the events was personalising the customer experience whilst remaining trustworthy and privacy-conscious once third-party cookies cease to exist within the coming years.
“Honesty and transparency are key. You must show trust and build it through your behaviour with your communities. It’s about constantly showing that and having a two-way dialogue with the audience,” said Jumoke Adekunle, Global Brand Marketing Lead at Depop.
This can be achieved through a variety of strategies, including creating seamless and localised payment options for customers, deploying AI-powered recommendations and AI-driven personalised conversations through chatbots, and even building passionate brand advocates who know what it is like to be a customer.
“The whole day has been really eye-opening. I have been thinking about the trends for next year and the way that the market and demographics are changing. We have definitely come away with good actionable and practical ideas to put into our campaigns,” said Jonathan Carter-Chapman, Portfolio Marketing Director at Northstar Travel Group.
To help visitors find their next idea to reach their business and marketing goals, more than 250 leading brands exhibited at eCommerce Expo and Technology for Marketing, including Attentive, The Drum, IMRG, Laybuy, Mastercard, Metapack, Mindtree, Mollie, Pinterest, Royal Mail, Spyrosoft eCommerce, Stripe, TrueCommerce, Trustpilot, Wish, Worldline, and Zendbox.
“There are a lot of new solution providers in the market. We have been speaking with people on the stands and developed at least five good partnerships, which could develop into something,” said Jan Stefe, Managing Director at Eurosender.
On the evening of 28 September, 21 of the best and brightest in eCommerce were also recognised at the eCommerce Awards. Winners included Iceland for Best Loyalty Campaign, Virgin Media O2 for the Best eCommerce Team, and Sainsbury’s Argos for Best UK eCommerce Site of the Year.
The team at Sainsbury’s Argos said: “We are constantly innovating and iterating to not only meet ever-evolving customer needs and behaviours, but to exceed them. We use the latest technologies to enrich the customer journey and truly delight, while ensuring that shopping with Argos is as frictionless as possible. We hope to be delighting customers however they choose to shop, into our next half-century and beyond.”
eCommerce Expo and Technology for Marketing will return to the London ExCeL next year on 27 and 28 September 2023.
About CloserStill MediaCloserStill Media organises international B2B tradeshows. In the technology markets, these events reach across five global territories, over 40,000 delegates and over 1,500 exhibitors. Its portfolio includes some of the fastest growing and award-winning events, including eCommerce Expo and Technology for Marketing. eCommerce Expo is the UK's biggest and best-loved event for retail, including more than 300 exhibitors, 200 hours of conference sessions, and 10,000 visitors. Technology for Marketing brings together the best and brightest creatives for two days of networking, inspiration, and opportunities to find the most innovative MarTech solutions. For more information, visit www.closerstillmedia.com.
Press Contact
Georgie May
Latest News
-
Camilla Mackay-Wilson, Head of E-Commerce, Retail at Soho House, shares her career journey and insights into the world of eCommerce. She discusses her path from Marks & Spencer to leading digital stra ...
-
The 2025 eCommerce Awards are now open for entries, and the search for the industry's best is officially on.
-
Martina Guizzardi, Global Senior CRM & Loyalty Lead at Oner Active, shares key career lessons, consumer insights, and strategies for building lasting customer relationships.
-
eCommerce Expo is delighted to introduce our newly formed 2025 Advisory Board – an impressive assembly of eCommerce visionaries poised to transform the event landscape.
-
Have we got our eCommerce back?
25 Feb 2025 Andy Mulcahy, Strategy and Insight Director, IMRGAfter years of decline, eCommerce is showing signs of recovery. What’s driving this shift, and is the industry finally bouncing back? -
How Did eCommerce do in 2024?
27 Jan 2025 Andy Mulcahy, Strategy and Insight Director, IMRGAndy Mulcahy, Strategy and Insight Director at IMRG, reflects on the challenges and growth patterns of eCommerce in 2024, highlighting sector winners, market shifts, and what lies ahead for online ret ... -
Introducing Growth Summit 2025 – The Premier Invite-Only Event for Senior Retail Leaders
27 Jan 2025We are delighted to announce the launch of Growth Summit 2025, an exclusive, invite-only event taking place on 24th September 2025 at ExCeL London, brought to you by eCommerce Expo and IMRG. Designed ... -
Discover how Frankie Thorogood built and scaled multi-million-pound eCommerce brands, navigated challenges, and learned invaluable lessons in entrepreneurship. From risk-taking to resilience, get insi ...
-
2024 in Review: eCommerce and Marketing
18 Dec 2024The ever-evolving world of eCommerce and marketing has seen transformative shifts this year. Here's what stood out in 2024.... -
So, Black Friday – Was It Any Good?
12 Dec 2024 Andy Mulcahy, Strategy and Insight Director, IMRGBlack Friday 2024 showed positive revenue growth, marking the first uplift since 2020, but traffic remained subdued, dampening the overall success. Year-on-year comparisons were skewed due to the timi ... -
Black Friday 2024: A Test of Nerve
25 Nov 2024 Andy Mulcahy, Strategy and Insight Director, IMRGRetailers are gearing up for the biggest sales event of the year, but with shifting dates and unpredictable shopping habits, it’s a rollercoaster ride. Andy Mulcahy, Strategy and Insight Director at I ... -
November 2024 in Marketing and eCommerce
25 Nov 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo, Technology for Marketing and IMRGBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
How to Grow Your Small Business on TikTok and Instagram with Ramona Gohil, Founder of Rani & Co
25 Nov 2024 Laura Dazon, Senior Content Marketing Executive at CloserStill MediaIn this exclusive interview, we sit down with Ramona Gohil, founder of the feminist jewellery brand Rani & Co. From humble beginnings to TikTok-fuelled success, Ramona shares her journey, insights int ... -
Whisper It…but eCommerce Might Just Be Back
30 Oct 2024 Andy Mulcahy, Strategy and Insight Director, IMRGECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ... -
Zaria Parvez: Senior Global Social Media Manager at Duolingo – Creativity, Community, and Social Media Strategy
11 Sep 2024 Laura DazonMeet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
Is The Future of eCommerce Looking a Bit Brighter?
10 Sep 2024 Andy Mulcahy, Strategy and Insight Director, IMRGIf you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ...
-
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ...
-
5 Top Tips for Speaking at eCommerce Expo & Technology for Marketing
21 Aug 2024 Alyssia Smith, Senior Content Manager at CloserStill MediaSome essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
A new source of information for businesses wanting to expand and increase their customer base.
-
Health & Beauty: A Bright Spot For eCommerce
30 Jul 2024 Andy Mulcahy, Strategy and Insight Director, IMRGWhat a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
LeMieux's Head of eCommerce On International Expansion Strategies
28 Jul 2024 Laura DazonShaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
Building Strong Partnerships Between Retailers and Marketplaces for Excellent Customer Service
27 Jul 2024Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
Is Discounting Usage Intensifying in eCommerce?
26 Jun 2024 Andy Mulcahy, Strategy and Insight Director, IMRGExplore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
How Big Bus Tours and Oban International Embraced Search Tech To Bounce Back Bigger and Better
26 Jun 2024Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
2024 eCommerce Awards – Finalists Announced
26 Jun 2024We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
Your Month in eCommerce and Marketing
26 Jun 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo & Technology for MarketingBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention
-
UK eCommerce in 2024: Struggles, Bright Spots, and Hopes for Recovery
29 May 2024 Andy Mulcahy, Strategy and Insight Director, IMRGThe UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.