04 Mar 2024
Are You Strategising Growth This Year?
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IMRG’s recent session highlighted key insights for eCommerce growth:
🎧 Listen to the Full Session
In This Session:
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eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largely due to comparison with pandemic sales in 2021.
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Economic Impact: Rising inflation and the cost-of-living crisis suppressed growth, favouring budget retailers.
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Forecast Reality: Initial growth forecasts for 2022 fell short, indicating the significant influence of economic conditions.
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Strategic Shifts: Retailers are exploring new categories like home & garden and prioritising customer acquisition.
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Comprehensive Measurement: Guest speaker from Entropy Consulting advocated for marketing mix modelling alongside last-click attribution.
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Future Outlook: Forecasts hint at mild positive growth by 2022 end, but economic challenges persist.
Adapting strategies and embracing comprehensive measurement are crucial for eCommerce growth amidst economic uncertainties.
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