Web 2 to Web 3: What Does a Generative AI eCommerce World Look Like?
)
Graham Cooke, founder of The End Of Business As Usual, provides insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications. Here are key insights from his conference at eCommerce Expo.
Key Insights
Historical Shifts in Consumer Power
Cooke began by tracing the evolution of consumer power over the last century. Manufacturing innovations led to oversupply, shifting power to consumers and forcing brands to adopt creative marketing strategies. The web and mobile revolutions further empowered consumers, with tech giants like Amazon and Google capitalising on these shifts.
Rapid Advancements in AI
The past year has seen remarkable advancements in AI, driven by large neural networks trained on vast text datasets. The pace of AI adoption is unprecedented, signalling a significant shift in the landscape of eCommerce.
Generative AI: A Pivotal Transition
Cooke highlighted that generative AI represents a crucial transition, predicting that customers will soon prefer AI-driven product discovery over traditional search engines like Google. This shift necessitates urgent adoption of AI technologies by businesses to stay competitive.
The Need for Immediate Adoption
To navigate the impending changes, Cooke recommends that companies urgently integrate AI into their operations. The next five years will be critical, as the eCommerce landscape is expected to undergo another major transformation.
Decentralised and Open-Source AI
Looking ahead, Cooke predicts the rise of decentralised, open-source AIs. In this future, consumers will share private data with personal AIs, which will anonymously signal their interests. This model promises enhanced personalisation and privacy for consumers.
Listen To The Full Session
Graham Cooke’s session underscored the transformative potential of generative AI in eCommerce, urging businesses to adopt these technologies to remain relevant in an ever-evolving market.
Even more inspiring sessions at eCommerce Expo!
Latest News
-
)
Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
)
A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ... -
)
What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director ... -
)
Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth." The world’ ... -
)
Explore the dynamic landscape of Cross-Border eCommerce and its role in unlocking global growth. This expert panel discusses key strategies, technologies, and trends, offering valuable insights for bu ... -
)
Moonpig's Director of New Markets & Ventures, Alexander Toft, shared invaluable insights during the conference session on "Taking an established brand to new markets." Here are the key takeaways: Star ... -
)
The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appet ... -
)
Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ -
)
Henry is a fixture in millions of homes in the UK, and part of their success can be attributed to the hyper-focused view on their customers’ experience and loyalty. -
)
A checklist for improving your key KPIs with Composable commerce while avoiding the most common pitfalls - drawing from practical experience from Lars Petersen, CEO of Uniform, Tomas A. Krag and Malgo ... -
)
In today's highly competitive world, where customers have numerous options and heightened expectations, retailers face the challenge of fostering mutually valuable and long-term relationship with thei ... -
)
In this session, uncover how Sitecore Commerce breaks away from the one-size-fits-all approach, empowering brands with unique products to maintain their distinctiveness and deliver unmatched customer ... -
)
Explore the aftermath of Black Friday 2023 with Andy Mulcahy's analysis. -
)
Dive into the dynamic world of eCommerce with Chloë Thomas, renowned Author and Podcast Host of eCommerce MasterPlan, as she moderates a panel discussion featuring David Meakin, Head of Partnerships & ... -
.png/fit-in/500x500/filters:no_upscale())
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Unlock the power of Artificial Intelligence in commerce growth with Shaun McCran, Head of Commerce Product Marketing for Europe at Adobe. -
.png/fit-in/500x500/filters:no_upscale())
In retail, leaders constantly grapple with challenges and opportunities that compel them to reconsider their commerce strategies. This eCommerce Expo Keynote, chaired by Andrew McClelland, hosted Dean ... -
)
Elevate your customer engagement strategy with Anish Chadda, VP of Product at MessageBird -
)
Join us for this session with Nick Hague, Author, Director, and Podcast Host of B2B International and The B2B Insights Podcast, as he unveils the secrets to supercharging your B2B brand experience ! -
)
In this session at eCommerce Expo, Gaston Tourn, Chief Marketing Officer at Curio, delved into the realm of storytelling, drawing inspiration from none other than the literary giant, Ernest Hemingway. ... -
)
Michael Scholz, VP of Product and Customer Marketing at commercetools, provides invaluable insights into adopting a composable commerce approach for crafting exceptional shopping experiences. Let's de ... -
)
This eCommerce Expo session brought to light valuable insights on creating a robust seller strategy for marketplace and dropship platforms. -
)
From accelerated processes to emotional nuance, explore how AI is reshaping retail for enhanced customer experiences and operational efficiency. -
)
Unlock the secrets to a culturally inclusive gifting season as visionary speakers Christopher Kenna, Debbie Ellison, and Charlene Overend share their insights in this compelling Technology for Marketi ... -
)
From navigating involuntary churn challenges to Vindicia's game-changing payment recovery solution, discover how to transform your eCommerce connections for unparalleled customer experiences. -
)
Join experts at ASOS and FoxIntelligence as they unravel the trends that shaped eCommerce in 2023 -
)
In the ever-evolving landscape of eCommerce, where competition is fierce and consumer choices abundant, the key to sustained success lies in unlocking the power of customer retention. Discover exclusi ... -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Retailers continually grapple with the quest for an optimal conversion rate. IMRG, the UK's eCommerce association, unravels the complexities surrounding industry conversion rates. -
)
In the ever-evolving landscape of retail and e-commerce, staying ahead of the curve is paramount for businesses looking to thrive during the peak shopping season.
