Web 2 to Web 3: What Does a Generative AI eCommerce World Look Like?
)
Graham Cooke, founder of The End Of Business As Usual, provides insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications. Here are key insights from his conference at eCommerce Expo.
Key Insights
Historical Shifts in Consumer Power
Cooke began by tracing the evolution of consumer power over the last century. Manufacturing innovations led to oversupply, shifting power to consumers and forcing brands to adopt creative marketing strategies. The web and mobile revolutions further empowered consumers, with tech giants like Amazon and Google capitalising on these shifts.
Rapid Advancements in AI
The past year has seen remarkable advancements in AI, driven by large neural networks trained on vast text datasets. The pace of AI adoption is unprecedented, signalling a significant shift in the landscape of eCommerce.
Generative AI: A Pivotal Transition
Cooke highlighted that generative AI represents a crucial transition, predicting that customers will soon prefer AI-driven product discovery over traditional search engines like Google. This shift necessitates urgent adoption of AI technologies by businesses to stay competitive.
The Need for Immediate Adoption
To navigate the impending changes, Cooke recommends that companies urgently integrate AI into their operations. The next five years will be critical, as the eCommerce landscape is expected to undergo another major transformation.
Decentralised and Open-Source AI
Looking ahead, Cooke predicts the rise of decentralised, open-source AIs. In this future, consumers will share private data with personal AIs, which will anonymously signal their interests. This model promises enhanced personalisation and privacy for consumers.
Listen To The Full Session
Graham Cooke’s session underscored the transformative potential of generative AI in eCommerce, urging businesses to adopt these technologies to remain relevant in an ever-evolving market.
Even more inspiring sessions at eCommerce Expo!
Latest News
-
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
)
Discover how TikTok is shaping the live shopping revolution and future trends in social commerce with Shahriyar Hassan, TikTok Shop expert and Growth and Strategy Manager. -
.png/fit-in/500x500/filters:no_upscale())
IMRG – The UK Ecommerce Association presents a Halloween-themed directors networking event (18 Oct). -
)
It’s just a few days until eCommerce Expo, and our 300+ exhibitors are gearing up to offer you the best solutions covering all aspects of eCommerce! Who do you want to meet? -
)
The intersection of technology and commerce has given rise to a plethora of innovations that are revolutionizing the way businesses operate and consumers shop. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Karl, a prominent figure in eCommerce, artificial intelligence, and public speaking. -
)
Black Friday and Christmas trading is soon incoming for retailers, meaning many are navigating through various approaches to boost their performance this year. -
)
In eCommerce or the wider Martech ecosystem, those that stay invisible don’t stay relevant for very long. But in such a crowded marketplace of solutions and vendors, the fight for attention from poten ... -
)
In today's rapidly evolving digital landscape, the realm of eCommerce is undergoing a paradigm shift, not only in terms of what is sold, but also how transactions are conducted. -
)
Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
)
In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
)
What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
-
)
In the latter half of 2022, 49% of retailers rated the importance of reducing returns as high or very high. Check out IMRG's guide to navigating returns. -
)
As consumers tighten their belts, retailers are having to remain constantly on the lookout for ways to differentiate themselves and win their share of that hard-earned cash. Learn more in the latest e ... -
)
A Parcel Monitor guide to the different challenges and solutions for cross-border eCommerce. -
.png/fit-in/500x500/filters:no_upscale())
A talk about how live streaming is revolutionising eCommerce in China, and how international brands can take their first steps to go cross-border. -
)
A look into how consumer engagement in pre-paid models had opened new innovations. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
85 percent of organizations have increased the percentage of their MACH infrastructure in the past 12 months. MACH TWO -
)
AI and ML technologies are revolutionizing e-commerce logistics, enabling businesses to enhance operational efficiency, optimize supply chain processes, and deliver exceptional customer experiences. -
)
Last-mile delivery can make or break the customer experience. Learn more about Parcel Monitor's innovative solutions to reshape this crucial part oft the delivery process. -
.png/fit-in/500x500/filters:no_upscale())
A talk about what it means to provide a great customer experience, how to be an efficient leader, and how to be a composable business that’s willing to take risks in order to evolve with the latest te ... -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Find out what 2023 has in store for eCommerce and Retail, in a post-Covid world where customers' expectations keep rising -
)
IMRG's latest research tracks the level of customer satisfaction and expectation regarding online delivery.
