Vivian Chang
VP, ECommerce,
GNC
Vivian is a digitally native marketing executive with deep experience in e-commerce, digital media, retail and analytics. She most recently was head of DTC group at The Clorox Company to enable and grow a portfolio of direct-to-consumer brands under the Fortune 500 CPG company. In prior roles as Senior Director of Marketing at Plated.com, and Head of Digital Marketing at RetailMeNot, amongst others, she has successfully driven cross-channel user growth through online and offline strategies. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from the Kellogg School of Management at Northwestern University. She has been a featured speaker and panelist for MMA, AdExchanger, Brand Innovators, Affiliate Summit and more, on topics from data-driven growth strategies and conversion optimization to getting more women and Asian Americans into leadership roles.
Sessions
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19-Sep-2024The Headline StageFinding the Right Balance Between Brand & Performance Marketing
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