Growth Summit

AI-Enabled Customers: The Evolution of eCommerce

eCommerce isn’t broken, but the old growth playbook is.

Winning traffic costs more, customers are harder to convert, and loyalty can’t be assumed. With margins under pressure and expectations rising, incremental optimisation won’t cut it.

Growth Summit 2026 brings retailers together to share what’s working right now, with real use cases, proven wins, and practical next steps, from quick wins to long-term advantage.

You won’t just sit and listen. With IMRG’s peer-to-peer matching tool, you’ll connect with retailers facing similar challenges for focused 1:1 conversations that turn insight into action.

You’ll also see how you stack up against peers on key performance metrics, by enabling a few simple GA4 settings, we’ll surface where you’re strong and where to improve.

If you’re serious about growth in 2026 and beyond, this is the room to be in.

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Download Growth Summit Audience Sample HERE

Format

Taking place in the Platinum Suites at the Excel London, Growth Summit stands apart through its action-packed, insight-led agendas. Split into two sessions across one day, attendees will benefit from the following:

Presentations

IMRG will host a series of growth-focussed presentations, where you will have the opportunity to benchmark your performance and strategies.

Peer-to-peer insights

Using IMRG’s new peer-to-peer matching tool, you will connect with retailers facing similar challenges and opportunities to you so that you can compare notes, pressure-test ideas, and learn what’s working. You’ll even be able to choose who you meet in a series of focused one-to-one conversations designed to turn insight into action.

Roundtable discussions

Reflect on growth opportunities with your retail peers through hosted roundtable discussions.

Lunch

Enjoy a delicious buffet lunch with a varied menu and indulge in beverages of your choice.

What You'll Learn

Hear from experts and practitioners at the forefront of AI-powered commerce.

We will cover the full AI journey:

Agentic and AI-led shopping experiences
Smarter demand prediction and inventory planning
Conversion optimisation at scale
Driving efficiency and impact across operations

You will hear about:

Real use cases of AI
Where retailers are experiencing wins and losses
The immediate gains and advanced long-term applications of AI

VIEW 2026 AGENDA REGISTER YOUR INTEREST

Key Benefits of Attending

Personalised Benchmarking Insights

Powered by IMRG's one-of-a-kind benchmarking data, every attendee who registers in advance will receive an exclusive, personalised report. Providing a comprehensive comparison of your business performance against other retailers, using over 40 key marketing and eCommerce metrics, including the Customer Funnel, Channel Performance, Conversion, Order Fulfillment, and more.

Actionable
Growth Strategies

Gain valuable insights on how to use your personalised report and analysis of the UK retail market performance data to craft effective growth strategies tailored to the peak trading periods and beyond.

Premium Networking Experience

Enjoy a premium setting in the Excel Platinum Suite, complete with full catering, including networking lunches, coffee breaks, and a drinks reception.

Two-Day Comprehensive Coverage

Maximise your time by heading to eCommerce Expo, happening at the same day as Growth Summit in Excel, to discover the latest industry solutions and innovations.

Agenda

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Welcome

60 mins

Welcome coffee and tea

IMRG: How Is the AI-Enabled Customer Changing the On-Site Journey?

10 mins

IMRG presentation highlighting where are we tracking changes around site journeys, use of search options and time spent on site?

Matthew Walsh, Director of Data & Retail - IMRG

Andy Mulcahy, Strategy and Insight Director - IMRG

Guest Speaker, Sophie Neary – Managing Director, Retail & Consumer Goods at Google

20 mins

Guest Speaker, Sophie Neary – Managing Director, Retail & Consumer Goods at Google

HOSTED ROUNDTABLE

15 mins

AI discovery & on-site search: what customers now expect

Personalisation customers actually notice: what feels helpful vs creepy

Trust, authenticity & reviews in an AI world: what influences decisions now

Service expectations: chat, self-serve, returns, “instant answers”

Retailer Panel: How We Are Adapting to Evolving Customer Behaviour

20 mins

Coffee Break & Networking

5 mins

Peer-to-Peer Strategy Energiser

50 mins

Understanding real-world experiences of finding growth in the AI commerce era

HOSTED ROUNDTABLE

15 mins

Hyper-personalisation with AI; Agentic commerce & AI-driven journeys; AI for CRO & onsite performance; AI for operational efficiency

Interactive Editorial Workshop: Getting the most out of AI-Enabled Customers

40 mins

External speaker comes in and runs a short workshop, delegates then break into groups to strategise approaches to customer experience

Where the Next Phase of eCommerce Growth Comes From

10 mins

Retailers share insight on how they see ecommerce evolving, and where the opportunities are moving into 2027

Lunch

50 mins

IMRG: Turning Channels into Profit

10 mins

Which marketing channel provide the best conversion, the highest average spend and the strongest ROI

Andy Mulcahy, Strategy and Insight Director - IMRG

IMRG: Agree to Disagree

20 mins

An open debate around the most effective approaches to adapting businesses to AI commerce

Karl Lillrud - Keynote Speaker

20 mins

Karl Lillrud is one of the world’s top online business experts and a keynote speaker on topics such as innovation, leadership and the future. He has extensive experience working with companies at vari ...

Peer-to-Peer Strategy Energiser

50 mins

Understanding real-world experiences of finding growth in the AI commerce era

HOSTED ROUNDTABLE

15 mins

•Proving ROI: what to measure, how to test, what to stop doing •Content for AI discovery: how to be found in AI search + marketplaces •Conversion + product page optimisation: what to change on-site th ...

Retail Panel

20 mins

How we are ensuring effectiveness in our marketing strategies and how to optimise for GEO.

IMRG: Where Are Retailers Seeing ROI in AI Investments?

10 mins

Retailers share insight on where they have made investments to date and, crucially, where it is delivering

Hosted Networking Drinks

60 mins

Enjoy some relaxed networking drinks at eCommerce Expo. Connect with your peers and summarise how the day has gone for you.

Eligibility Criteria

Attendees

This VIP, invitation-only event is strictly limited to senior decision-makers from the UK's top retailers. The number of places are limited, and demand is high. We advise to register in advance to avoid disappointment.

To ensure a relevant experience for all attendees, limited seats are available for retailers who meet the following eligibility criteria:

Retailers operating in the UK.
Retailers who hold a manager-level position or higher within their organisation.
Retailers who represent a retail business with an annual turnover of £2 million or more.

By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.

REGISTER YOUR INTEREST

Brought to you by

Brought to you by

AI-Enabled Customers: The Evolution of eCommerce

eCommerce isn’t broken, but the old growth playbook is.

Winning traffic costs more, customers are harder to convert, and loyalty can’t be assumed. With margins under pressure and expectations rising, incremental optimisation won’t cut it.